To be effective in content marketing, a brand must produce valuable, compelling and RELEVANT content on a consistent basis. If we don't first understand what is important and relevant to our customers from an informational standpoint, we can't be successful.
Publishing has been around for hundreds of years, but it now is taking center stage in all companies around the world. In North America, more than 25% of a company's total marketing budget is now allocated toward content marketing. Content marketing is the concept that brands are now publishers today - they are media companies - producing their own valuable communication leveraging magazines, newsletters, social media and blogs, videos, research and more. We are right now seeing an evolution of the marketing department transforming into a publishing operation.
Joe Pulizzi, content marketing evangelist from the United States, will share why this is happening, and what you need to do now to attract and retain customers using the process and practice of content marketing.
Key takeaway's:
- Attendees will understand what content marketing is
- Attendees will understand why content marketing is one of the, if not, the fastest growing area of marketing in the world
- Attendees will gain information on how to develop a content marketing strategy
- Attendees will hear cases from North America on what innovative brands are doing around content marketing to grow their businesses
Bio
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded content marketing client-vendor matching site Junta42 as well as Junta42’s how-to sister site, the Content Marketing Institute. Joe is also co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing.
Awarded “Custom Media Innovator of the Year” by American Business Media and Voted Who’s Who in Media Business by BtoB Magazine, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange: http://blog.junta42.com/
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