Discover the complete two-day programme here.
Simultaneous translation to Dutch, French and English will be organised.
Friday
3th of december
| Start time - End time |
Session info |
| 8:50 - 9:00 |
Nicole Berx, President Congress Commission, Director at The House of Marketing
Opening |
| 9:05 - 10:05 |
Keynote speaker
 Barry Schwartz, Professor of Psychology,
Swarthmore College Pennsylvania
Choice Overload: How Can Marketing Be Part of the Solution and Not Part of the Problem.
More info |
| 10:10 - 10:50 |
 Albert Ragon, General Manager, Danone Belgium
Danone : a glocal company that brings health through food.
More info |
| 10:55 - 11:25 |
Break |
| 11:30 - 12:05 |
 Menno Lanting, Strategic Innovator, De Baak
Chief Friendship Officer : the new CFO
More info
|
| 12:10 - 12:30 |
Celebration
Celebration Marketers of the year 2010
Introduced by Rosette Van Rossem and Willy Delvaux, presidents of the jury and interviewed by Christophe Deborsu.. |
| 12:35 - 14:20 |
Lunch + lunch&learn (limited to 50 people: first come, first lunch&learn)
A tasty lunch combined with inspirational case studies
The choice is yours: do you want to network with important folks during lunch, or would you rather enjoy this unique opportunity to learn from award winning campaigns? |
| 14:25 - 15:00 |
 Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano and Copenhagen Business School
Driven Innovation: how to lead competition by radically innovating the meaning of things
More info |
| 15:05 - 15:40 |
 Joe Pulizzi, Content Marketing Evangelist,
Author of "Get Content, Get Customers"
More info |
| 15:45 - 16:15 |
Break |
| 16:20 - 16:55 |
 David Sable, Vice Chairman & COO, Wundermann
Have you joined the digital revolution? Or, what are friends for?
More info |
| 17:00 - 17:35 |
 Bart Becks & Maurice Engelen, Co-Founders, Sonic Angel
The power of fan involvement : towards a new ecosystem for emerging talent.
More info |
| 17:35 |
Reception Marketer of the year |
Saturday
4th of december
| Start time - End time |
Session info |
| 09:00 - 10:00 |
Keynote speaker
 Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide and Author of The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
Marketing with Meaning: A next-generation marketing model that can help your business create relevant, meaningful communications in the digital age.
More info |
| 10:05 - 10:35 |
 Wim Van der Borght, General Manager, Bananas Benelux
Think before you Market(ing), the new search for relevance & convertising.
More info |
| 10:40 - 11:10 |
Break |
| 11:15 - 12:00 |
Mind Openers
Session with a number of short inspirational presentations
Let these unusual, innovative presentations open your mind, tickle your brain and lead you to new insights. |
| 12:05 - 12:25 |
Bart Sturtewagen, Hoofdredacteur, De Standaard
Shortlist product of 2010 |
| 12:30 - 14:05 |
Lunch |
| 14:10 - 14:40 |
 Clo Willaerts, Business Unit Manager Conversity.be, Sanoma Magazines Belgium
Innovation is the true ROI of social media. Or how to get customers & influence people with social media.
More info |
| 14:45 - 15:15 |
 Jean-Michel Javaux, Co-President, ECOLO
The social responsibility of marketing in the face of the ecological challenges: from constraints to freedom !
More info |
| 15:15 |
Marc Van de perre, President, Belgian Marketing Foundation
Managing partner, Interface Marketing
Closing |