Let's be honest: for most companies, social media has been not much more than an experiment. A cost center without a revenue stream. It's ok to experiment, but playtime is over. Social media is not about being able to boast about your thousands of Facebook fans or Twitter followers, or to be able to show off your Facebook or iPad app to the board. At the end of the day, it's about the impact on your bottom line. The true ROI of social media efforts lies in innovation - in new the ways it helps companies get extra revenue, make savings, make processes more efficient and generate new ideas. In her keynote "Innovation is the true ROI of social media", Clo Willaerts will highlight tactics and success cases to show you how to finally move from conversations to conversions.
By proving that the true Return on Investment for social media lies in the “innovation” part. So far, social media has been more of a cost center than a revenue channel. Now is the time to use them not just to be able to boast about your Facebook Fans or Twitter followers, but to help fulfil your business objectives – by integrating learnings and best practices from social media into every discipline: market research, recruitment, PR, product development, business development and sales. Especially sales.
Bio
Clo Willaerts was trained as a linguist and language teacher, but started as a media professional soon after getting her university degree. At first she worked as a freelance journalist, copywriter and copywriter for several Belgian newspapers, magazines and tv programmes. In 1997 she was one of the pioneers to found a web radio station and fell head over heels in love with the Web.
In the past 13 years as a web professional, Clo has become known for her extensive experience in what she calls the wild areas of internet business: communities, streaming media, portals, viral campaigns, social networks, and social media. One of her pet projects is the Belgian chapter of the Girl Geek Dinners - events for females who class themselves as girly and geeky. Currently Clo is the business unit manager of Conversity.be, a division of Sanoma Magazines Belgium. Conversity.be traces and influences the impact of digital channels on consumers' brand preferences and buying decisions. In February 2011, Lannoo Campus publishes Clo's first business book on how companies can reach their business goals by tapping into the dynamics of social media.
Clo on Twitter: @bnox
Clo's blogs:
www.conversity.be (about social media for businesses)
www.targetwomen.be (about marketing to women online)
www.bnox.be (about the weird and wonderful web) www.brusselsgirlgeekdinner.be (about the girl geek events)
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