It is all about relevancy and consistency : from a company's global mission to its local implementation ; from product to communication ; from consumer to citizen.
The Danone case illustrates the fast evolution of the relationship between consumers and products, brand & companies.
Not a theoretical demonstration, but an open reflection on the Danone way of doing business, with concrete examples.
And a special focus on Danone's fundamental principle : the sustainability of a company lies on it its ability to grow both economic performance and "societal" ambition simultaneously.
Bio
Albert Ragon, a French national, launched his career in 1989 as a Marketeer with Kronenbourg. He subsequently moved on to Danone where he was initially active in various marketing functions before being appointed Health Overlay Manager within the Diary Products Division in 1999. He was appointed Marketing Director of Danone Belgium in 2001. In 2005, Albert Ragon became the Managing Director of Danone Ireland. In October 2007, he returned to Belgium take up the position of Managing Director of Danone Belgium.
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