Pekka Rantala
Engaging with Consumers in 2010 and beyond
Nokia is leveraging its leadership in devices and taking a bold step into a new competitive arena, opening up new revenue streams and connecting people in new and better ways to what matters most to them.
Everyone being connected to what matters most to them, anytime & anyplace, enriches all our lives and our relationships.
It empowers us, and our social networks, with personally relevant and continuously learning contextual solutions. These solutions form a menu of real-time experience options for getting the most out of everyday and every moment.
The convergence of the mobile, internet and PC are a reality. Consumers want complete solutions not just devices, and technology to be invisible. The economic climate is accelerating this change in our business environment. We are increasingly facing different competitors. Consumer relationships are the new unit of value in this converged industry as consumers “consume” services as they are created. Nokia clearly we will become the leading provider of mobile solutions.
We differentiate these solutions offerings based on our in-depth consumer understanding, with a strong focus on social location (people and places). And we build back-end capabilities to gather consumer data about the use of the solutions, thereby continually increasing our consumer offering.
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