By all means the most prestigious marketing award, and a tradition for many years now. A jury of top marketers, previous laureates and general managers comes up with a sturdy selection, including a thorough interview with all the candidates on the longlist. The nominees (3 Flemish, 3 French speaking) will get an extended presentation in Trends/Tendances and on the Stichting Marketing’s website. All the nominees hold a strategic or executive post in marketing, have at least ten years of experience and enjoy an outstanding reputation.
Finally the laureates (1 Flemish, 1 French speaking) are chosen by the jury (50% of the points) and by the members of Stichting Marketing and the Trends/Tendances’ readers (50% of the points).
Winners in the past:
1994: Pierre Brusselmans (Nl) and Philippe Van Der Putten (Fr) • 1995: Piet Van Roe (Nl) and Joëlle Van Rijckevorsel (Fr) • 1996: Luc Guens (Nl) and John Martin (Fr) • 1997: Jan Van Esbroeck and Jan Vereecken (Nl) en Francy Godts (Fr) • 1998: Koen Clement (Nl) and Evelyne Trebitsch (Fr) • 1999: Dirk Jacxsens (Nl) and Philippe Van Steene (Fr) • 2000: Staf Helbig (Nl) and Michel Jadot (Fr) • 2001: Eric Lauwers (Nl) and Annie Courbet (Fr) • 2002: Philip Bossuyt (Nl) and Xavier Huberland (Fr) • 2003: Paul Van Cotthem (Nl) and Marc De Clippel (Fr) • 2004: Luc Suykens (Nl) and Anne-Françoise Piette (Fr) • 2005: Hans Swinnen (Nl) and Baudouin Meunier (Fr) • 2006: Hans Cools (Nl) and Jean Cornet (Fr) • 2007: Peter Vandermeersch (Nl) and Grégoire Dallemagne (Fr). • 2008: Saskia Schatteman (Nl) and Christophe Montint (Fr).
Phase 1 – Focus on the nominees
From September onwards Trends/Tendances and Stichting Marketing’s website will present bio’s of the nominees for Marketer of the Year 2009. After three weeks of nominees’ presentations, members of Stichting Marketing and Trends/Tendances’ readers can vote.
Phase 2 – Official announcement
The official announcement of the nominees will take place on Wednesday 18th of November, followed by an extended interview in Trends/Trends Tendances.
Phase 3 – The Awards at the Congress
Both laureates will be officially honoured during the Marketing Congress on Friday 4th of December.
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