Discover the complete two-day programme here. Simultaneous translation to Dutch, French and English will be organised.
For the second year in a row Mewaf provides comfortable lounges where you can work or network during breaks with your colleagues, competitors and guest speakers.
Friday
4th of december
| Start time - End time |
Session info |
| 8:55 - 9:00 |
Nicole Berx, Congress president
Introduction |
| 9:05 - 10:15 |
Keynote speaker
 Don Sull, Professor of Strategy, London Business School
The upside of turbulence.
More info |
| 10:20 - 11:00 |
 Pekka Rantala, Senior VP Global Marketing Nokia
Engaging with consumers in 2010 and beyond.
More info |
| 11:05 - 11:35 |
Break |
| 11:40 - 12:20 |
 Jonathan Salem Baskin, Global Marketing Strategist and Author
The digital plague.
More info |
| 12:25 - 12:40 |
Willy Delvaux, Jury President of Marketer of the Year
Award 'Marketer of The Year'
More info |
| 12:45 - 14:45 |
Lunch |
| 14:50 - 15:20 |
 Duco Sickinghe, CEO Telenet
Looking beyond the horizon.
More info |
| 15:25 - 15:55 |
 Phil Winters, Managing Partner, Peppers & Rogers Group
Bonding the human touch point.
More info |
| 16:00 - 16:30 |
Break |
| 16:35 - 17:00 |
 Johannes Hartmann, VP CMI Western Europe, Unilever
The branding renaissance.
More info |
| 17:05 - 17:30 |
 Marion Debruyne, Associate Professor, Vlerick Leuven Gent
Goedele, the magazine. |
| |
reception 'Marketer of The Year' |
Saturday
5th of december
| Start time - End time |
Session info |
| 9:00 - 9:45 |
Keynote speaker
 Charlene Li, Leading Analyst on Interactive Media
Thriving in turbulant times with the help of your friends.
More info |
| 9:50 - 10:35 |
 Dan Hill, President Sensory Logic Inc.
(On-message, so yesterday) on-emotion: the Essence of effective advertising.
More info |
| 10:40 - 11:00 |
Break |
| 11:05 - 11:35 |
 Madeleine Janssens, Director, Why5 research
Close to the heart, close to home.
More info
|
| 11:40 - 12:00 |
Christophe Deborsu, Congress host
Award 'Product of 2009'
More info |
| 12:05 - 13:40 |
Lunch |
| 13:45 - 14:15 |
 Niraj Dawar, Professor of Marketing, The Ivey Business School Canada
Downstream Innovation.
More info |
| 14:20 - 14:50 |
 Geert Noels, Director & Chief Economist, Econopolis
Triple Loyalty.
More info
|
| 14:55 - 15:00 |
Marc Van de perre, Managing Partner & President Marketing Foundation
Congress close |